Austin’s 65/Nippy UK marketing Dec 1933-Dec 1936

The digitised Austin 7 Clubs Association (A7CA) archive is a gem, with many brochures available here. The December 1933 brochure “The Little Friend of all the World”, Austin Publication 1034, features the first showing of the 65:screen-shot-2017-02-01-at-16-14-24In 1934, the car, same price, in “The Famous Austin 7” (Austin Publication 1060). Now sporting the indicator units:screen-shot-2017-02-01-at-16-20-33Later in 1934, 1206, Britain’s Dependable Car (Publication 1206) brings in the cheaper Nippy, complete with wing mounted sidelights – and the Speedy:screen-shot-2017-02-01-at-16-24-59By 1212, the Nippy image has a driver’s side mirror and what appears to be more minimal indicator boxes on the screen sides. Prices as the previous brochure:screen-shot-2017-02-01-at-16-30-32

By brochure 1290 (October 1935), the £142 Nippy does not appear in the main listings, relegated to a small position on the summary. It is an old model, at odds with the new Jewel series cars. Note the proper hood design here, with a flat top to the door aperture rather than a full curve adopted by later aftermarket sidescreens:screen-shot-2017-02-01-at-16-37-36 Brochure 1292 has a sylised image with the smooth-lensed rear light, driver’s mirror and indicators visible:screen-shot-2017-02-01-at-16-55-10 By late 1935, brochure 1297 has Nippy still at £142:screen-shot-2017-02-01-at-16-57-37 The August 1935 1311A handbook for Salesmen confirms the Nippy “5.6” back axle:screen-shot-2017-02-01-at-17-03-32

In 1402A and B, Austin just features their closed models. By 1447E in 1936, the Nippy features, with 5.6 back axle and specially tuned engine noted:screen-shot-2017-02-01-at-17-29-50By December 1936’s publication revision 1472A, the Nippy has a lower spec engine available at £130 with the pressure fed continuing at £142. The back axle ratio is now noted as 5.625:screen-shot-2017-02-01-at-17-34-12By publication 1539 in July 1937, The Nippy is gone from the Austin 7 and Big 7 catalogue. By publication 1574 in September 1937, it has no mention in pricelists. Austin News (1581) from late 1937 features a US Nippy and a Grasshopper but there is no inclusion in the pricelist.screen-shot-2017-02-01-at-17-40-08screen-shot-2017-02-01-at-17-40-57 By publication 1614 (1938, reviewing 1937), Grasshoppers are wholly representing the road-registered Austins:screen-shot-2017-02-01-at-17-44-39screen-shot-2017-02-01-at-17-44-50Congratulations to the A7CA on the easy to access archive and nicely scanned originals. Make contact if you find other Nippy information which supports the Austin publication thread.

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